He is a direct young man who works inside the Daikokuya general store. Working out of town for his family, he eventually wound up in Tsuyukusa, though he one day hopes to become an actor. Having many brothers and a sister, he is shown to be very good at dealing with local children.
At age 13, Hinata moved to Tsuyukusa. An acquaintance of his was close friends with Moriya, and that is how he came to work with him. At first, Moriya would often scold him, which still is a negative memory for him presently.
Hinata now works with Moriya, his boss, Ittetsu, and Sumomo, and some others. All four deal with customers. His job is sorting the storehouse and stocking goods. He finds working with customers to be anxious work and he feels exhausted everyday. He does feel that the work is worthwhile.
Hinata has two older brothers named Izumo and Yakumo; two younger brothers named Touya and Kouya; and a younger sister called Chizuru.